Increase Marketing ROI with Optimized Prediction
Yottamine Optimized Prediction enables better strategies for:
- Direct response campaign targeting
- Dynamic digital ad serving and distribution
- Personalized offer and incentive selection
Optimized Prediction enables marketing business analysts to select and rank targets and choices on the basis of their individual predicted profitability/value, in one single, highly automated step.
Yottamine’s unique SVM-bases machine learning algorithm is a powerful new alternative to traditional methods like Decision Trees and Adaptive Neural Networks, offering better speed, scale and accuracy than those methods and others.
Benchmarks show that Yottamine can increase campaign profit by at least 10% and profit per consumer by at least 25% over current market leading solutions.
And, in addition to being very fast and highly scalable, Yottamine is also highly automated, eliminating the need for IT skills and trial-and-error tuning.
